Affiliate Marketing Glossary
Affiliate Marketing Glossary


AOV (Average Order Value) is a metric that tracks the average amount of money spent to make a customer place an order.

Acc is short for Account

Action is the desired action that has to be taken by the customer in order for the affiliate to get paid. 

Ad network is a company that connects advertisers to websites that want to host ads.

Adult is a vertical in affiliate marketing that contains offers for adult audience like penis enlargement creams for example. 

Advert is short for Advertiser

Affiliate program  is an arrangement in which an online merchant Web pays affiliates a commission to send them traffic.

Approve is an indicator that shows the number of completed targeted actions out of the total number of leads. For example, if 10 applications were placed for an offer and only 2 made it  to the selling point, the approvel in this case is 20%.


BR (Bounce rate) is an online metric that communicates the percentage of people that leave your landing page after only one pageview.

Banner is an advertisement appearing on a web page in the form of a bar, column, or box.

Betting is a vertical in affiliate marketing that focuses on offers where the customer places bets on various sports events.

Bid is the maximum cost for each click you are willing to pay to have your ad shown on the ad space. May differ from the actual cost per click and be lower if the competition is not so high.

Bidding is a bid management system in PPC advertising.

Black Hat is a general term applied to marketers who break the rules, and sometimes the law. 

Blacklist is a list of sources from which you do not want to receive traffic for advertising campaigns that promote your offer, including not profitable sites.

Bot is a program aimed at performing a series of actions. The bot can be useful or harmful.


COS (Cost of sale) is an indicator that shows how much an affiliate spends to make a single sale.

CPA Network is the conduit between advertisers and publishers.

CPA(Cost per Action) is a pricing model in which an advertiser pays for targeted actions that users take on their site.

CPC (Cost per Click) is a bidding model where you pay for each click on your ads.

CPI (Cost Per Install)  is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a user installs their app from their ad.

CPL (Cost per Lead)  is a pricing model whereby the advertiser pays a pre-established price for each lead generated.

CPS (Cost Per Sale)  is a metric used by advertisers to determine the amount of money paid for every sale generated by a specific advertisement.

CR (Conversion Rate) is the proportion of conversions versus a base metric such as users, sessions, etc.

CTR (Click Through Rate) is a metric that measures the number of clicks advertisers receive on their ads per number of impressions.

Call to action is a marketing term for any design to prompt an immediate response or encourage an immediate sale.

Case study  is the analysis of a particular instance (or "case") of something to demonstrate quantifiable results as a result of the application of something.

Click Fraud is the act of illegally clicking on pay-per-click ads to increase site revenue or to exhaust advertisers' budgets.

Cloaking is a technique in which the content presented to the moderators is different from that presented to the user's browser. 

Contextual Advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers.

Conversion is when a visitor to your website completes a desired goal, such as filling out a form or making a purchase.

Creative is the advertising material affliates use to promote products, services, campaigns, or any other offers.


Dating is a vertical in affiliate marketing in which the affiliates promote dating websites and try to get a user to register, prompt them to complete the profile, and if succeed, to become paying members.

Domain parking is the process of domain name registration on the CPA network's DNS servers for further use for landing pages. This tool comes in handy when social networks block your direct affiliate links.

Doorway is a site or a page created to rank for specific, similar search queries. This is considered to be one of the SEO spam methods.

Drive (traffic) is to launch ad campaigns for offers. 


EPC (Earn per Click) is the average amount of money you earn each time someone clicks one of your affiliate links.

ER (Engagement Rate) is a metric that measures the level of engagement that the ad is receiving from an audience.


Farming (account) is creating fake accounts in various social media platforms to use them in your for marketing purposes.

Flow is the link created specifically for each affiliate to drive their traffic to

Forbidden traffic is all the types of traffic listed by the network that are not acceptable for a specific offer and even if this kind of traffic brought conversions, the affiliate will not be paid for it. 

Fraud is any false or unscrupulous activity conducted to generate commissions from an affiliate marketing program. 


GEO is a particular country an affiliate is referring to.

Gambling is an affiliate marketing vertical in which affiliates promote online casino services.


Hold is the period of time after which the affiliate get paid.

Hosting is a type of Internet hosting service that hosts websites for clients.


Impression is a metric used to quantify the number of views of an advertisement, or a web page.

Incentive Traffic is traffic generated to a web or app page based on a system of rewards and is forbidden to use in affiliate marketing.

Insta is short for Instagram

Install is when a user has downloaded an app and successfully opens it for the first time. This term is mostly used for PPI offers.


KPI is a type of performance measurement used to evaluate progress toward a strategic objective or goal.


Landing Page  is a standalone web page created specifically for a marketing campaign.

Lead is a potential client who has performed the desired action: subscribed, clicked on a link, or left their info.

Locker  is a tool that blocks user actions on the website until they performs a certain action, such as sending SMS, registering, downloading a file, etc.


Misleading is when the costumer is being mislead by the advertiser or the affiliate. For instance, the costumer might have been promised a certain product or service, but after payment gets something else or even nothing at all.

Mobile traffic every single user/customer who's brought by a given affiliate through a mobile device.


Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. 

News is an affiliate marketing vertical in which the affiliates promote a piece of viral or shocking content that is published on a specific webpage full of ads. In this vertical the costumer clicks on the ad to find more about the piece of news they saw on the ad and then might get interested in one of the banners, click and make a conversion there. 

Nutra is an abbreviation for nutraceuticals or nutritional supplements. This is an affiliate marketing vertical, where affiliates promote products such as Dietary Supplements, Weight Loss Supplements, etc. 


Offer is a public proposition from a merchant to advertise a specific product or service in exchange for a commission.

Optimization is the process of improving the marketing efforts in order to maximize the desired outcomes.


PPC (Pay Per Click) is an advertising model where advertisers pay commission to the publishers whenever one of their ads is clicked on.

PPL (Pay Per Lead) is a pricing model, where an affiliate is paid for each lead they brought to the system. 

PPV (Pay Per View)  is one of the payment methods for online promoting. It is based on giving a money value – commission – to affiliates for every view they bring.

Pharma is medical products that affliates promote.

PopUnder is a graphical ad that open under an active window for a desktop or mobile user.

PopUp  is a graphical ad that open over an active window for a desktop or mobile user.

Postback  is a modern automated method for affiliate networks to send conversion tracking or data to their affiliates.

Pre-landing is a page that appears before your offer.

Promo code  is a string of characters that customers can enter at checkout in order to receive a discount on their purchase.

Push ad is a popping up message which looks very much like the new message from the messenger. It contains 2 pictures, a title, a description, and a link to some landing page.


ROI (Return Of Investment)  is the calculation to determine how much you earned on a sale after the costs are subtracted.

Redirect is ​​software or script that forcefully redirects the user from the selected page to another.

Referal is a person who has registered on the site / service through a link, or according to the recommendation and referral code of another person.

Referal system is a marketing tactic that encourages your existing customers to share your brand with their friends, colleagues, and family members. In exchange for their effort, a referral program usually offers customers a reward.

Retargeting is a marketing tactic that in which an affiliate retargets an already-interested audience who has previously interacted with their ads.

RevShare is a payment model in which the advertiser shares a percentage of the revenue with the affiliates for driving sales.


Spam is any kind of unwanted, unsolicited digital communication that gets sent out in bulk.

SubID is ​​a tool that allows you to track statistics in detail and collect all the needed information. When using this tool, you can analyze traffic to compile a list of high-quality sources and disable poor performing traffic sources

Sweepstakes are offers where visitors sign-up to win something, with winners being chosen at random. 


Target Audience is  the group (or groups) of people who are most likely to resonate with your ad and convert. 

Targeting is a set of works on segmentation of the target audience. Competent targeting allows you to spend less money on an advertising campaign and convey the offer to those users who are interested in it.

Tracker is the process of managing and tracking marketing activities, usually through the use of a special software and different plugins installed in affiliate websites. 

Traffic Arbitrage is buying traffic from one resource and redirecting it to another for a percentage of sales.

Traffic Monetization is the process of converting existing traffic being sent to a particular website into revenue. 

Traffic Source is any platform that takes potential customers to the affiliate site.

Trash is an incorrectly completed application.


Upsale is an attempt to convince a customer to purchase additional products.


Vertical  is a market, industry, or sector where you can find products or services that provide for the needs of an audience.


WAP is  one of the types of affiliate marketing, where earnings come from one-click subscriptions of mobile device users. The user clicks "watch", "download", "access" and subscribes to paid content.

White Hat is honest, legal and best-practice methods of digital marketing.

WhiteList is a collection of well-performing placements of traffic.

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